JOEY Essex flaunted his luxurious Dubai lifestyle as he splashed the cash on a brand new Lamborghini.

The former Towie star showed off his new purchase to his 1.8M followers on Instagram.

Joey, 32, posted a clip of the jaw-dropping new car to his stories, where he unveiled the bright blue vehicle.

He filmed his flashy new wheels whilst capturing his first reaction, exclaiming: "Oi, that's hard!" as the sheet covering the new addition was swept away.

The luxurious purchase looks to be a 2024 Lamborghini sport SUV, worth a shocking £190,000.

Adding it to his cool car collection, the reality star could be heard gushing: "Oh my god, it's better than I thought," as he panned around the motor.

"Wow, that's sick bruv," he went on to say, making sure to get a good view of the sparkling black wheels and unique paint job.

In a snap to follow, Joey could be seen sporting blue shorts, a graffiti patterned t-shirt and chunky white trainers, rocking his cap backwards in his signature style.

Posing alongside the car, he wrote: "Back in business."

Joey has relocated to Dubai after starring in Dancing On Ice and enjoying a brief romance with skating partner Vanessa Bauer.

The reality TV legend, was recently spotted cosying up to Ex On The Beach star Becca Edwards, 31, whilst clubbing.

Joey was joined by his former Towie co-star Tom Pearce, who he danced the night away with at the glamorous venue.

The I'm A Celebrity...Get Me Out Of Here! star was all smiles as he met with officials in the UAE in May, dressed in a white shirt and matching trousers.

Joey was seen heading to the Burj Al Arab to meet with officials, who gifted him an Esaad card to mark his "new home".

He penned below the snaps: "At the world's most luxurious hotel Burj Al Arab I met up with the Dubai Government,"

Joey added: "They told me Dubai is now my home."